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Sunny Nails: World Champion Digitalised Salon In Bugis For Sale

Singapore, Bugis, Singapore
Asking Price:
$50,000 (SGD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
On request
Cash Flow:
On request

For sale is one of Singapore's most digitalised nail and beauty salons: a fully fitted, ground-floor street-front unit in Bugis with an international champion Art Director, a proprietary online booking, loyalty and wallet platform, first-page Google visibility and a loyal repeat client base. Offered as a going concern with staff, systems, equipment and stock in place.

This is not a typical nail salon. It was built from day one as a Beauty Digital business — a premium studio where the entire client journey, from discovery to rebooking, runs on a purpose-built technology stack, and where the craft is led by a technician ranked first in the world.

World-class craft. The salon's Art Director won 1st place at a world nail championship in Dubai (2023) and 2nd place at an international beauty championship in Turkey (2024). She is an international trainer with 15+ years of experience, and the in-house training programme is built around her methodology. The salon's reputation rests on true Russian manicure and pedicure — a technique that is rare in Singapore and commands premium pricing.

A complete beauty menu. Russian manicure and pedicure with regular or gel polish, hard-gel extensions, nail correction and refill, advanced nail art and stamping; eyelash extensions in ten-plus styles, lash lift and tint; brow shaping, waxing, tinting and lamination; semi-permanent make-up including lash line enhancement, lip blush, powder brows and nano hairstroke brows; plus men's and kids' services and halal polish options. Tickets range from SGD 29 for a classic manicure to SGD 450 for semi-permanent make-up, with nail art designs at SGD 120–260.

Prime street-front location. Ground floor, 753 sq ft, with its own entrance directly onto North Bridge Road — not inside a shopping mall, so no mall hours, no mall rules and no dependence on mall traffic. A few minutes' walk from Bugis MRT.

Fully fitted and equipped. Five manicure stations, two pedicure chairs, a dedicated room for semi-permanent make-up, and a service area for brows and lashes. Premium interior with a client lounge. Full equipment set, recent stock delivery, all systems live. A buyer walks into a working salon, not a project.

Singapore's most digitalised salon. The business runs on a proprietary platform built specifically for this salon on top of Altegio, the industry-standard salon CRM. Online booking with technician skill levels and automatic pricing; client wallet with real and promotional balances; four-tier loyalty programme with physical numbered membership cards; referral programme with automatic rewards; corporate B2B programme with employee verification; coupons and a single discount-resolution engine; design-to-booking gallery; training academy with an applications pipeline; partner directory; automated Google Reviews; giveaways and newsletter capture. Everything is documented in a 68-page admin manual with screenshots and can be run by a non-technical manager from the admin panel. This is the single biggest differentiator from any other salon on the market, and it is included in full — source access, documentation and a handover session.

Strong brand and organic visibility. Trademark, first-page Google ranking for core search terms, Google Business profile with strong reviews, active presence on Instagram.

Loyal client base. Returning clients built over 15+ months, held in Altegio and mirrored in the salon's own membership database with consent and contact details.

Team of six in place: Art Director, Salon Manager, Nail Technician, Nail Technician on seat rental with own client base, Lash & Brow Artist and PMU specialist, Lash Artist.

Lease. Held by the company; term until April 2027 with an option to renew for a further year. SGD 8,207.70 per month all-in including service charge and GST. Rental deposit of SGD 24,623.10 held by the landlord, refundable at end of term. Transfer is by way of share sale.

Asking price. SGD 50,000 for the business as a going concern (platform, equipment, stock, client base, team), plus reimbursement of the rental deposit. Negotiable for a clean, quick transaction. Seller financing available. The seller is also open to other structures: partial sale with a partner taking over operations, management buy-in, investor plus operator, or a phased handover.

Reason for sale: family circumstances, details shared with serious buyers in person. The seller is not staying in nail operations but can, if the buyer wishes, continue to support IT, digital marketing and brand development — 20+ years of experience in the field.

Ideal buyer: an existing salon owner looking for a premium second location with the technology already built; a beauty professional ready to step into a fitted salon with a champion on the team; or an investor pairing with an operator who wants a digital-first brand with a franchise runway.

Full financials, bank records and staff details available to serious buyers under NDA.

Property Information

Real Estate:

Lease

Lease Terms:

Lease held by the company, current term to 9 April 2027 (approx. 19 months remaining at listing), with an option to renew for a further 1 year. Rent SGD 8,207.70 per month all-in, including service charge and GST — no separate charges. Rental deposit of SGD 24,623.10 held by the landlord, refundable at end of term.

Leasehold Rent:

$98,492 (SGD) per annum

Location:

Prime street-front location in Bugis, central Singapore. Ground-floor unit with its own entrance directly onto North Bridge Road — not inside a shopping mall, so no mall hours, no mall rules and no dependence on mall footfall. A few minutes' walk from Bugis MRT (Downtown and East-West lines), Bugis Junction and the Bras Basah–City Hall office belt, with strong pedestrian traffic throughout the day.

Premises Details:

Ground floor, 753 sq ft, own street entrance. Fully fitted to a premium standard: five manicure stations, two pedicure chairs, a dedicated room for semi-permanent make-up, a brow and lash service area, and a client lounge with complimentary drinks. Full equipment set, recent stock delivery, all systems live. Lease held by the company to 9 April 2027 with an option to renew for a further year; SGD 8,207.70 per month all-in including service charge and GST. Rental deposit of SGD 24,623.10 held by the landlord.

Size in square feet:
753
Planning Consent:

Approved use as a beauty salon. No special license is required for nail, lash and brow services in Singapore.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

The salon is running well below its physical capacity: seven service stations and two treatment areas are currently staffed by three consistently productive technicians, and the lash chair and PMU room have room for additional artists. The immediate lever is hiring — the platform, brand, location and client demand are already in place.
Beyond capacity, 4 revenue lines are built but under-developed:
(1) the training academy, with course pages, applications CRM and an international-trainer Art Director;
(2) the corporate B2B programme, with the full employee-verification and corporate-discount module live and companies still to be signed;
(3) retail and gift cards through the membership programme;
(4) franchising under the registered SUNNY NAILS brand, for which there is already inbound interest, including from a technician wanting to open under the brand.

Competition / Market:

Singapore has many nail salons, but very few offer true Russian manicure and pedicure at championship level, and none to our knowledge run a proprietary booking, wallet and loyalty platform of this depth. The salon competes on craft and technology rather than price: an Art Director ranked first at the KOVA World Nail Championship, a documented digital ecosystem that keeps clients inside the brand, and first-page organic Google visibility that most competitors have to buy through advertising. The main competitive risk for any salon in this segment is staff retention — the salon addresses it with a mix of salaried, commission and seat-rental arrangements, and the current team is in place and staying on.

Reasons for selling:

Family circumstances. The owner is stepping back from day-to-day beauty operations and is happy to share the details in person with serious buyers. He is not leaving the industry and can continue to support the business on the IT, digital marketing and brand side after the sale if the buyer wishes.

Trading hours:

Open Monday-Saturday, 10am–8pm.

Employees:
6
Years established:
2

Other Information

Support & training:

Full handover of all systems: the Sunny Friends Platform (booking, wallet, loyalty, referrals, corporate programme, coupons, academy), Altegio CRM and client database, website admin, social media accounts and Google Business Profile. A 68-page admin manual with screenshots is included, and the platform is designed to be run by non-technical staff. The seller — 20+ years in IT and digital marketing, who built the stack — provides a structured handover session and is open to ongoing IT, digital marketing and brand development support after completion on terms to be agreed. Salon Manager and Art Director remain in place and run day-to-day operations, so a buyer inherits a functioning team rather than a training task.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

Seller financing available: up to 50% of the purchase price can be paid in instalments over 6 months after completion, interest-free, subject to a minimum down payment of 50% on signing and the rental deposit reimbursed in full at completion. The seller is also open to alternative structures — partial sale with a partner taking over operations, management buy-in, investor plus operator, or a phased handover.

Furniture / Fixtures value:
$40,000 (SGD) - included in the asking price
Inventory / Stock value:
$10,000 (SGD) - included in the asking price
Contact Seller