Singapore-based regional business services company providing multinational corporations and enterprise clients with integrated marketing operations, account-based marketing (ABM), lead generation, creative support, recruitment solutions, payroll coordination, and cross-border project management services throughout Asia-Pacific.
The company has operated for more than 15 years and has built a scalable regional infrastructure supporting enterprise customers across multiple industries including technology, logistics, financial services, manufacturing, cybersecurity, and professional services.
The business operates through a lean and scalable regional model with operational capabilities across approximately 10 Asia-Pacific markets, allowing clients to execute regional campaigns and operational initiatives through a centralized service provider.
Key highlights include:
- Established operating history
- Regional execution capabilities across Asia-Pacific
- Recurring enterprise client relationships
- Growing demand for high-margin ABM services
- Lean operational structure
- Diversified multinational customer base
- Scalable business model with relatively low fixed asset requirements
The shareholders are exploring a potential sale or strategic partnership due to retirement and personal considerations.
Business Overview
Company Background
Founded in Singapore in the late 2000s, the company evolved from a regional business facilitation platform into a full-service B2B marketing operations and regional support provider servicing enterprise clients throughout Asia-Pacific.
Today, the business provides a comprehensive range of outsourced services designed to help multinational corporations execute and scale efficiently across multiple Asian markets.
Core Services
Account-Based Marketing (ABM)
- B2B lead generation
- Customer acquisition
- Contact sourcing and validation
- Marketing outreach campaigns
- Sales support initiatives
- Campaign management and automation
Recruitment & Workforce Support
- Regional recruitment coordination
- Marketing and operational staffing support
- Payroll administration
- Multi-country workforce coordination
Creative & Marketing Support
- Marketing design support
- Campaign creative production
- Presentation and branding materials
- Cross-cultural content adaptation
Regional Project Management
- Cross-border campaign coordination
- Marketing operations management
- Regional implementation support
- KPI tracking and reporting
Regional Operations
The company maintains operational and execution capabilities across:
- Southeast Asia
- India
- Australia-Pacific markets
The distributed operational model allows the business to remain scalable while maintaining relatively low overhead costs.
Reason for Sale
The shareholders are exploring a sale or strategic partnership primarily due to retirement planning and personal considerations.
The owners are supportive of a smooth transition process and are prepared to provide reasonable handover and operational support post-transaction.
The company is strategically positioned within:
- B2B marketing operations,
- enterprise customer acquisition,
- regional outsourcing services,
- and cross-border operational support.
Account-Based Marketing (ABM) continues to be one of the company’s fastest-growing and higher-margin service segments due to increasing demand for targeted enterprise customer acquisition strategies.
Financial Information (Summary Level Only)
Historical Revenue Performance
- FY2023 Revenue: ~SGD 1.3M
- FY2024 Revenue: ~SGD 1.5M
- FY2025 Revenue: ~SGD 2.0M
Director / Management Compensation
• Estimated annual management compensation: ~SGD 100K+ per annum
Estimated Seller’s Discretionary Earnings
(Including management compensation and operational normalization)
• FY2025: ~SGD 100K+
Sale Terms & Price
Proposed Transaction
- Transaction Type: Share sale or strategic investment
- Indicative Price: $1m (negotiable)
- Majority or full acquisition preferred
- Transitional support available from seller
Broker Disclaimer
This Confidential Sales Memorandum (“CSM”) has been prepared based on information provided by the business owner and sources believed to be reliable. Certain information has been summarized, rounded, generalized, or intentionally omitted for confidentiality purposes.
Prospective purchasers are advised to conduct their own independent due diligence, financial review, legal verification, and commercial assessment prior to entering into any transaction.
This document does not constitute legal, financial, tax, or investment advice.
